When BAT Kartellet – Bygge-, Anlægs- og Trækartellet – became Danske Byggefag, they needed a fresh, modern website to match their new identity. I was ready to help with that.

Danske Byggefag collaborates with seven of the major trade unions, including Dansk Metal, HK Privat, and 3F. They work for the construction unions at the political and administrative levels in Denmark and the EU to improve conditions.

I developed the website for Danske Byggefag using WordPress, in a custom-designed theme. My goal was to create a modern and user-friendly site that adheres to best practices in web development. I believe I have achieved that.

Lightning-fast response times, best practices, and top-notch SEO.

To ensure fast loading times, I optimized performance through efficient coding, image optimization, and caching. This enhances the user experience and helps increase visibility on search engines like Google. A quick Lighthouse test clearly shows that Danske Byggefag has achieved a digital presence that is technically top-notch and can last for many years.

Meng’s new and enhanced online cognitive dilemma Universe

Meng’s goal was to create a more personalized, adaptive platform for exploring cognitive dilemmas, offering each end user a unique experience tailored specifically to them. This enhanced platform would provide a custom design, seamless interactions, and adaptable identity elements, ensuring a deeply engaging and satisfying user experience.

Project scope:

• Personalized design:
  • Flexible design system: Developed a versatile design system allowing customization of colors, typography, and layout at the user level. Each user now experiences a visually unique interface that reflects their individual profile preferences.
  • Enhanced user experience: By personalizing the design, user engagement and satisfaction increased, as each customer sees a tailored version of the platform that resonates with their own style and identity.
• Custom-built WordPress theme:
  • Built-from-scratch theme: Created a bespoke WordPress theme specifically for Meng’s needs, avoiding excess plugins and third-party components to ensure top performance, security, and scalability.
  • Advanced customization: Leveraged custom post types and backend functionality to integrate specific features, ensuring the platform could meet Meng’s unique requirements and provide a seamless editing experience for the team.
• Cognitive dilemmas integration:
  • Interactive modules: Implemented dynamic modules for users to explore and navigate various cognitive dilemmas and scenarios interactively, heightening engagement through intuitive navigation.
  • Effortless content management: Designed the backend for Meng’s team to easily manage, update, and expand the content library via the WordPress dashboard, giving full control over the dilemma content and scenarios.
•  User-Centric identities:
  • Custom branding per user: Developed a mechanism allowing each end-user to apply their own branding, including custom logos, color schemes, and even personalized content. This adaptability ensures that every user’s journey on the platform feels distinct and personalized.
  • Enhanced identity mechanism: By providing options to tailor identity elements, Meng’s platform fosters a deeper connection with users, allowing them to experience a space that feels genuinely their own.

This newly designed and feature-rich platform not only meets Meng’s vision for a personalized online dilemma universe but also sets a high standard in adaptability, engagement, and performance. The end result is a dynamic, user-centered website that caters to the individuality of each customer while maintaining seamless backend management for Meng’s team.